“The dog did nothing in the night-time. That was the curious incident” Sherlock Holmes

That is, the discussion has become about the box the data comes in, not the toy itself. Data, however could not be more strategic. We apply context to data and we get information. We apply context to information and we get knowledge. We all know what comes next.

The best way for a business to think of its data, then, is as a strategic resource.