That is, the discussion has become about the box the data comes in, not the toy itself. Data, however could not be more strategic. We apply context to data and we get information. We apply context to information and we get knowledge. We all know what comes next.
The best way for a business to think of its data, then, is as a strategic resource.
London was a good place to be in the summer of 1995. The weather was hot, for ages, a specific kind of heat faceted by not only temperature but music, too. The heatwave actually sounded like Blur, Oasis and, erm, The Boo Radley’s. Cool Britannia was not only where we lived but how we lived it.